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Publisher Tracking Link Macro and Postback Parameter.

You can find all the support parameters and macros for publisher integration here.


Parameter For Publisher Tracking URL

List of the parameters that you can use in the publisher tracking link

Most Used Parameter


Ask Publisher to pass their click ID in p1

sourceAsk the publisher to send their sub-publisher ID in this parameter.
p2–p10These are open parameters; you can get any information you want from a publisher.app_namePublishers can pass the app_name in this parameter.
creative_nameUse this to get creative used by publishers.gaidYou can use this to get GAID from the publisher.
idfaUse this to get IDFA from publisher.

Now when you are generating tracking link for the publisher, you can add the above parameter to get the value from the publisher's end.


Publisher Tracking URL


So you need to ask the publisher to replace it with their system macro.


If you are not able to find a value corresponding to the parameter in the report, that means the publisher is not sending you the data correctly. Please check and verify.

Macro For Publisher Postback URL

List of the Macro that you can use in the publisher Postback URL

Most Used Parameter


add this corresponding to their click id parameter in the postback

{payout_usd} or {payout}To pass the payout in USD for the campaign.
{p2} - {p10}Open parameters to record the values for the publisher's side and pass them back.{txn_id}Passing the unique transaction ID to the publisher, which is generated from the advertiser's end.
{sub1} - {sub10}Open parameters for passing advertiser's sub ID

Learn how to add publisher postback from here.


Publisher Postback URL

The postback URL will be shared by the publisher.

  • Ask for their click id parameter.
  • What information do they need in postback and parameters for those.
  • For which events do they need a postback from your end.

Let's say below is a postback URL from the publisher's end and aff_sub their click id parameter then



If postback is not recorded on the publisher's end, then please use our troubleshooting guide here.

  • Publisher Parameter= {Trackier_Macro}
  • Your Publisher will let you know which parameter they need what value for, so confirm with them and use relevant macro corresponding to that parameter.
  • {p1} is mandatory in the server postback tracking method.
  • To verify, in Tracking URL, let's say advertiser click id is aff_sub then in 
    • Tracking link it will be &p1={aff_sub}
    • Postback URL it will be &aff_sub={p1}
  • Use Server Postback When Publisher has some tracking panel

In case of any queries, mail us at support@trackier.com

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